After BRIC?....It is VIM

There is too much talk about BRIC- Brazil, Russia, India and China- ever since Goldman Sachs coined the word in 2001. These countries are believed to be the fastest growing developing economies. With these countries holding 40% of the world's population, there was a race by retailers to have a presence in these countries of late.
It seems the next set in the series is VIM- Vietnam, Indonesia and Mexico. The rising middle class,  a growing population and  technological advances - the same old reasons are cited as to why this could be the next hot bed. Surprised to find Casino and Metro Group already have a presence in Vietnam