For a long time Canadian Tire could claim that it was the retailer with the largest number of stores. Not any more. Dollarama now has 594 stores.
Dollarama has about 30% of its sales from seasonal items - Christmas, Valentines, Easter etc.
For the past many years, it managed to stick with its $1 price point but now has raised that to $2. It appears to be a good move with ~30% of transactions now coming from higher price points. But at some point, if you push the price points too hard, friends at Bentonville will start taking note of you.
Saturday, February 13, 2010
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